CPG Magazine - What's Hot. What's Next. What's Working in CPG.

A pint of vanilla bean flavored Smearcase FroCo with a cottage cheese background behind it

Meet FroCo 🤝 the world’s first & only frozen cottage cheese

Top view of three people working at a table with laptops and a smartphone. A small vase with yellow flowers is on the table.

Finally, fries you don't have to feel guilty about

A woman and a girl sitting on a blanket in an apple orchard, sharing apples. The woman wears a hat and striped shirt, while the girl wears a beige outfit. They have a basket full of apples between them.

Is beef tallow the hot new ingredient for protein bars in 2025?!

Two cats peacefully sleeping on a couch and enjoying the sunlight

Marshmallows just got an upgrade

A young woman trying the food she is cooking

From selling at a local bagel shop to now being in 9,500 stores

A pint of vanilla bean flavored Smearcase FroCo with a cottage cheese background behind it

Meet FroCo 🤝 the world’s first & only frozen cottage cheese

Close-up of vibrant, green microgreens with delicate, curly stems and leaves, showcasing their lush and fresh appearance.

Unilever acquires Dr. Squatch

Two women are having a conversation in an indoor setting. The woman facing the camera has a serious yet attentive expression, indicating an engaging and possibly deep conversation.

Date Better has a new look!!! 💅

Two cans of SEAMEN®️ Horchata beautifully displayed against a blue and white swirl background

Would you drink SEAMEN?!

A group of friends is sitting inside a van playing cards. The atmosphere appears casual and relaxed, with the friends deeply engaged in the game.

The new hydration drink that has everyone thirsty for more

Top view of three people working at a table with laptops and a smartphone. A small vase with yellow flowers is on the table.

Finally, fries you don't have to feel guilty about

Khloe Kardashian snacking on Khloud protein popcorn with falling popcorn in the background

Is Protein Popcorn really worth the hype?

Two cans of SEAMEN®️ Horchata beautifully displayed against a blue and white swirl background

Would you drink SEAMEN?!

A group of friends is sitting inside a van playing cards. The atmosphere appears casual and relaxed, with the friends deeply engaged in the game.

The new hydration drink that has everyone thirsty for more

A mother and her young child are sitting on a blanket in a grassy field. The mother is reading a book to the child while gently touching the child's head. They both appear relaxed and happy.

A new summer staple: Lemon Marinara Sauce

A wall clock with sunlight casting shadows through a window.

Sardine girl summer is here 🐟 and everyone’s crushing on Fishwife

A woman in a white shirt resting her head on a table, appearing to nap.

The summer spritz that won't give you a hangover

A woman with long hair looks thoughtfully out of a window. The background shows a blurred view of greenery, indicating she might be reflecting.

BEEUP: fruit snacks "Honey is our #1 ingredient"

Close-up of vibrant, green microgreens with delicate, curly stems and leaves, showcasing their lush and fresh appearance.

Unilever acquires Dr. Squatch

A line of synchronized swimmers in blue swimsuits and red swim caps stand with arms raised, ready to dive into the pool.

In a lame move to monopolize an ingredient nobody wants...

Two women are having a conversation in an indoor setting. The woman facing the camera has a serious yet attentive expression, indicating an engaging and possibly deep conversation.

Date Better has a new look!!! 💅

A pint of vanilla bean flavored Smearcase FroCo with a cottage cheese background behind it

Meet FroCo 🤝 the world’s first & only frozen cottage cheese

Woman working out with a dumbbell

Electrolytes get a glow-up just in time for summer

A young woman trying the food she is cooking

From selling at a local bagel shop to now being in 9,500 stores

A young woman is focused on shaping clay on a pottery wheel.

Smart Sweets Vs. Swedish Fish: gummy fish compared

4: A middle-aged woman and a young woman are making dumplings together in a kitchen. The older woman is focused on shaping the dough, while the younger woman is concentrating on the filling.

Rotten Vs. Trolli: the sour gummy worm showdown

A person holding a bundle of fresh asparagus spears secured with rubber bands, with a background of various vegetables at a market, indicating a fresh and healthy food selection.

Good-for-your-gut functional chocolate for the win

A woman with long, blonde hair sits on a wooden chair, brushing her hair while looking upwards.

Flings Vs. Pop-Tarts: which pastry do you prefer?

A woman practicing yoga on the yoga mat

Poppi Vs. Mountain Dew: which soda slaps harder?!

A woman and a girl sitting on a blanket in an apple orchard, sharing apples. The woman wears a hat and striped shirt, while the girl wears a beige outfit. They have a basket full of apples between them.

Is beef tallow the hot new ingredient for protein bars in 2025?!

What's Hot.

What's Next.

What's Working in CPG.