Meet FroCo 🤝 the world’s first & only frozen cottage cheese

Yes, cottage cheese. Yes, it’s delicious. Yes, we’re serious.

It was only a matter of time before someone gave the freezer aisle its protein-fueled glow-up, and that someone is FroCo — a.k.a. the world’s first frozen cottage cheese ice cream and your new post-leg-day best friend.

Powered by real cottage cheese and boosted with collagen, FroCo is flipping the script on what dessert can be. It’s not a sad scoop of "healthy-ish" ice cream that melts into disappointment. It’s rich, creamy, packed with ~40g of protein per pint, and—somehow—not a crime against flavor.

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FroCo’s origin story

Founder Joseph Rotondo wasn’t setting out to start a CPG revolution. He just wanted a dessert that wouldn’t trash his marathon training. But instead of reaching for another pint of guilt-laced froyo, he did what any rational, protein-obsessed human would do: he built a brand-new dessert category from scratch.

Thirty-something R&D batches later, FroCo was born — Smearcase FroCo, to be exact. A clean-label, low-fat, collagen-boosted frozen treat that finally makes protein fun again.

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So… frozen cottage cheese?

Look, we know what you’re thinking. Cottage cheese? Frozen?? We were skeptical too. It sounds like something your aunt in 1987 would serve at a church potluck.

But FroCo is not that. There are no curds, no funky aftertaste, no “just pretend it’s good for you” energy. It’s legitimately creamy, dessert-level indulgent, and tastes like a scoop of real-deal ice cream — with 7x more protein and half the fat. No seed oils. No sketchy gums. No artificial nonsense.

Just protein-forward goodness that actually slaps.

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A new era for the freezer aisle

Let’s be honest: the freezer aisle has been looking a little… stale. Sure, you’ve got your oat-based pints and your "chocolate-ish" bean blends, but where’s the fun? Where’s the function?

FroCo is stepping in as both.

It’s a true category creator — not just another tweak on an existing base, but a full-on reimagination of what dessert can be. Think of it as ice cream meets recovery shake, but with better branding and fewer regrets.

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Where to find FroCo

This isn’t some obscure startup living in the back of a farmer’s market cooler. FroCo is on shelves now across the U.S., including at Whole Foods, natural grocers, and specialty stores. It's already gaining traction with gym rats, wellness girlies, and dessert snobs alike.

And with macros like these? It’s basically the official dessert of Hot Protein Summer™.

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So, should you try FroCo?

If you’ve ever eaten Halo Top and thought, "this is fine, I guess…", FroCo is your redemption arc.

It’s indulgent without the crash. Clean without being boring. And protein-packed without the sad protein bar taste. Cottage cheese might have started this party, but FroCo? FroCo’s running the show.